Zendo is a meditation app that provides its users with a platform to easily access their desired meditation practices. It gives a clear overview of all the available meditations. Users can browse, play, and save their favorite meditations to their user profile. The target users are 25 to 40 year olds who are having problems with stress and need an easy and convenient tool to unwind and calm their minds after a stressful day.
The initial step in the design process was to choose three core brand values and develop a style guide around them. But before I could do that, I needed to do some research on similar apps like Calm and Insight Timer that already existed. I was looking for ideas not only for the graphics, but also for the animations they utilized to convey their brand and key values.The following are the core values I wanted the app to represent:
Soothing, soft and minimal.
I created the color palette, typography, iconography, and illustration style based on these values.